Word-of-Mouth Growth Loop: How WoM Actually Works in SaaS
WoM is not luck — it's a designable growth channel. 5 stages, 3 types, 6 tactical principles.
14 min read
Viral Loop vs Referral Program: What's the Difference?
7 key differences, side-by-side examples, and a decision framework for when to use which.
14 min read
Product-Led Growth & Viral Loops: The Complete Guide
PLG without viral loops is just self-serve sales. 5 PLG viral patterns and how to implement them.
14 min read
Growth Loops vs Funnels: Why Funnels Are Dying
The funnel was invented in 1898. Here's why loops are replacing it — and how to transition.
14 min read
Viral Coefficient: What It Is & How to Calculate It
The formula (k = i × c), real benchmarks from Dropbox to Figma, and a step-by-step method to calculate yours.
14 min read
Network Effects vs Viral Loops: What's the Difference?
They overlap but aren't the same. Network effects = value grows. Viral loops = distribution grows. Here's exactly how they differ.
14 min read
How Dropbox Built a Viral Loop That Got 3900% Growth
From 100K to 4M users in 15 months. The complete story of Dropbox's referral program — mechanics, numbers, and lessons.
15 min read
The Notion Viral Loop: How Notion Grew With Stacked Loops
Notion doesn't have one viral loop — it has four, stacked. Team invites, public pages, the template ecosystem, and community, broken down with what you can copy.
12 min read
The Calendly Viral Loop: When the Scheduling Link Is the Demo
Calendly grew on one elegant loop — the scheduling link is the product demo. The mechanic step by step, why it works, and what you can copy.
11 min read
The Mirorly Viral Loop: How 360° Feedback Builds Its Own Distribution
360° feedback is inherently multiplayer — you can't do it solo. A teardown of why the feedback-request link is a textbook native loop, and what you can copy.
9 min read
The Loom Viral Loop: How Every Shared Video Became a Demo
Loom grew on one native loop — every video you share is a working demo, sent to a whole team at once. The mechanic step by step, why it works, and what you can copy.
11 min read
The Figma Viral Loop: How Multiplayer Design Became Distribution
Figma grew on one native loop — design is multiplayer, so every shared file pulls PMs, engineers, and stakeholders straight into the product. The mechanic, why it works, and what you can copy.
12 min read
The Celorly Growth Loop: Free Solo, Pay to Invite Your Team
Not every product has a viral loop. Celorly runs a bottoms-up expansion loop — free solo, paid when you invite your team. A teardown of the model, and how to tell an expansion loop from a viral one.
10 min read