Growth Framework

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Everything about viral loops — articles, examples, guides.

Pillar article
PILLAR AVAILABLE
What Is a Viral Loop? The Complete Guide to Building Self-Perpetuating Growth
Definition, how it works, k-factor explained, types of loops, examples and how to build one. ~4000 words.
15 min read
Guides
EXAMPLES AVAILABLE
Viral Loop Examples: 7 Real-World Mechanics
7 companies dissected: Dropbox, Calendly, Figma, Slack, Loom, Hotmail, Duolingo.
12 min read
GUIDE AVAILABLE
How to Build a Viral Loop: Step-by-Step
6 steps from mapping sharing moments to measuring and optimizing.
10 min read
METRICS AVAILABLE
Viral Loop Metrics & Tracking: 7 Numbers That Matter
K-factor, cycle time, share rate, amplification factor and how to build a dashboard.
12 min read
Resources
BOOKS AVAILABLE
12 Best Books on Viral Growth, Network Effects & PLG
Curated reading list for SaaS founders. Honest reviews, recommended reading order.
8 min read
Deep dives
WOM AVAILABLE
Word-of-Mouth Growth Loop: How WoM Actually Works in SaaS
WoM is not luck — it's a designable growth channel. 5 stages, 3 types, 6 tactical principles.
14 min read
VS AVAILABLE
Viral Loop vs Referral Program: What's the Difference?
7 key differences, side-by-side examples, and a decision framework for when to use which.
14 min read
PLG AVAILABLE
Product-Led Growth & Viral Loops: The Complete Guide
PLG without viral loops is just self-serve sales. 5 PLG viral patterns and how to implement them.
14 min read
LOOPS AVAILABLE
Growth Loops vs Funnels: Why Funnels Are Dying
The funnel was invented in 1898. Here's why loops are replacing it — and how to transition.
14 min read
METRICS AVAILABLE
Viral Coefficient: What It Is & How to Calculate It
The formula (k = i × c), real benchmarks from Dropbox to Figma, and a step-by-step method to calculate yours.
14 min read
VS AVAILABLE
Network Effects vs Viral Loops: What's the Difference?
They overlap but aren't the same. Network effects = value grows. Viral loops = distribution grows. Here's exactly how they differ.
14 min read
CASE STUDY AVAILABLE
How Dropbox Built a Viral Loop That Got 3900% Growth
From 100K to 4M users in 15 months. The complete story of Dropbox's referral program — mechanics, numbers, and lessons.
15 min read
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