For 18 years, I've been building digital products. I started in telecoms, moved through insurance, fintech, and e-commerce. I've worked with companies like Vodafone (Plus), Aviva, Visa, Veolia, Netia, and Envelo. For 5 years as CEO and Managing Director, I ran innovation agency Innovatika — helping the world's biggest companies build products and strategies their customers truly love.
Over 18 years I've seen hundreds of products — in corporations, startups, and as a mentor. The best ones shared one trait: they grew organically because people naturally shared them with others. Not because anyone asked — but because the product demanded it.
I created Native Viral Loop because I wanted to turn this observation into concrete tools. A framework that lets founders and product managers stop relying on luck and start designing virality deliberately. Not as an afterthought at the end of a sprint — but as a filter every new feature passes through.
My latest training Critical Thinking in the Digital World for senior bank management scored NPS +100. For context: NPS above 70 is considered world-class. +100 means literally every participant recommended the training. I had a hard time believing it myself — but it's the best possible validation that sharing knowledge matters.
Mentor at Huge Thing (Google for Startups), Startup Weekend, HackJam. Design Thinking workshops for corporations and startups.
Member of BalticLab Network — innovation and leadership program run by the Council of Baltic Sea States and the Swedish Institute. A community connecting entrepreneurs, artists, and innovators from the Baltic region.
I love everything Italian. I'm inspired by people like Levelsio — bootstrappers who build businesses without asking permission. A believer in minimalism and beautiful design. Lived in Berlin for a few years, now back in Warsaw.
Full transparency: on personal accounts I'm more of a passive scroller than a social media ninja. But if you want to talk viral loops, products, or Italian food — hit me up.
The best products don't need ads. They need users who can't help but share them.