Growth Framework

Feature
Review

17 questions every new feature must answer before the team starts building.

The heart of Native Viral Loop philosophy. Every new feature goes through these before the team starts building.

1
Idea / Brief
Requester + PM
Describe the full customer journey around this feature — from when the user first hears about it to when they're done using it. Who else appears along the way?
Think beyond the product itself: what happens before, during, and after.
Who outside the product might encounter the platform — and in what context?
Earlier and later moments — not just the first touchpoint.
How does this feature's value change when more people use it?
Network effect. If value doesn't grow with numbers — maybe it can be designed differently.
2
Design
Designer + PM
Where in the flow is there a natural moment where something 'goes outside' the product?
'Naturally' = the user wants to do it for themselves.
What will someone see who lands on the platform through this feature for the first time?
Specific screen, email, preview. Is the value immediately visible?
How is the product branded at the touchpoint — and what's the path to 'new user'?
Branding, CTA, registration. How many steps, how much friction.
3
Implementation
Developer + QA
How much value does a new person see before we ask them to register?
The more 'for free,' the higher the conversion chance.
How does the product link look on Slack, WhatsApp, email?
OG tags, thumbnail. Good-looking preview = higher click rate.
What metrics are we tracking?
Shares per user, % clicks, % signups, % first actions.
What does the full journey look like on mobile?
Most links are opened on mobile. Test end-to-end.
4
Evaluation
PM · 2-4 weeks
How many new users came organically — and how do we know?
What's the virality multiplier (viral coefficient) for this feature?
k = how many new users one existing user brings. >1 = exponential growth.
What do new users say about their first contact with the product?
If we could improve one thing — what and why?
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